BRANDING
Overview
Sun Flower Daisy is a YouTube channel that is aimed for children under the age of 5. The platform focuses on engaging though toy content and visual learning. What sets apart this channel from others is that it is catered to younger children which means there is more mild content compared to other children-centered accounts, therefore it won’t be overwhelming to their viewers and will be easy to understand.
BRAND CONCEPT
Sun Flower Daisy comes from the Creator’s name, which is Daisy. With that in mind, we wanted to create a play on that using floral imagery, and that’s where “sunflower” comes into the name (styled as Sun Flower). Together, it gives off an inviting and light theme.
TRADEMARK
The trademark emphasizes displays a flower arrangement of sunflowers and and Daisy in the center for importance on the Creator. The imagery altogether is playful and fun, including the color palate that is being used, perfect for the demographic that the channel is aiming for.
