PACKAGING | BRANDING
The new packaging is a 3D printed toy that goes along with the product, that way a child could have something additional to the soaps provided. In order to keep the soaps fresh in store, there is a front and back paper cover that fills over the holes and is ready to be recycled once product is opened by the consumer.
There are many products out there that contain way more packaging than there should be. The goal of this project was to make a product’s packaging reusable in some way or form. The product of interest was a playdoh soap set that used unnecessary amounts of plastic and didn’t add much to the product itself.
The rebrand has a cohesive color palette with a playful typeface and name to match to catch the attention of the audience, which is children. There aren’t overwhelming colors like the package previously making the brand easy and attractive to the eyes.
For the 3D package approach, I was able to create exact proportions on Sketchup software and make it work exactly how I wanted to, after creating the various files numerous amounts of time, I brought it into the 3D printer and was able to get the following results as prototypes and the final product.