Anastacia Guerrero
trader joes home.jpg

Trader Joe's

header (1).jpg

BRANDING | PACKAGING | UX/UI

 

overview

Trader Joe’s is the go-to store for all your trusted food supply. The company strives to provide the best value for your buck and work directly with suppliers to assure great quality our customers deserve.

positioning

Trader Joe’s is the only store that is available nation wide but still buy from local providers within our locations. By doing this, they are able to provide our stores with the highest quality in products while still maintaining prices that won’t hurt your bank account.

Old and new logo-01.jpg

Trademark

The new trademark emphasizes “Trader” by showing a basket transferring goods since Trader Joe’s gets their products directly without the middleman.

rebrand

The rebrand shows a minimal and modern approach branching off the new Trademark, creating a cohesive brand throughout their stores.

Trader Joe’s App

The Trader Joe’s App features technology that allows customers to scan items on their phone into their cart and check themselves out all in one visit.

 
buying in store fixed again-01.jpg
item-01.jpg
recipes fixed-01.jpg