Anastacia Guerrero
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LifeStraw

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BRANDING | PACKAGING | EDITORIAL

 

overview

LifeStraw is a water filter company that focuses on the importance of clean water accessibility in the most convenient, hassle-free way possible, mainly though personal water filters.

positioning

When someone purchases a product from LifeStraw, a child in need receives clean water for an entire school year. By doing this, LifeStraw embraces their promise of providing clean water not only for their consumers, but by helping children in need in the process.

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Trademark

The new trademark has a clean and pure look to express their “clean water” concept.

rebrand

The rebrand follows in the footsteps of the trademark and allows their brand message to expand throughout their products and beyond.